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Forgot Password?library_books Content Library You can search our content library for case studies, research, industry insights, and more. search Search Library web Website You can search our website for events, press releases, blog posts, and more. search Search Website Email Home About the ANA Welcome from TheDMA.org Why you’re here In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing. Now, the DMA’s website has been fully incorporated into the ANA. Review ethical business practice guidelines and guidance Also available as a PDF, these generally accepted principles of conduct reflect the marketing industry’s long-standing policy of promoting the highest levels of ethics in data stewardship and marketing. 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